Privacy policy

Last updated: 01.05.2026

The Story For You is operated by Mic Brands Ltd ("we", "us", "our"), a company registered in England and Wales under company number 17213531, with our registered office at 3 Carrview Avenue, Doncaster, DN4 8AY.

We are committed to protecting your privacy and handling your personal data responsibly, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we handle your data, please contact us at hello@thestoryforyou.com.

1. What Personal Data We Collect

Depending on how you interact with our site, we may collect:

  • Identity and contact data: name, delivery address, billing address, email address, telephone number

  • Order data: products purchased, order value, order history

  • Payment data: your payment is processed securely by Shopify Payments; we do not store your full card details on our own systems

  • Account and marketing data: email address and preferences if you sign up to our newsletter or create an account

  • Technical and usage data: IP address, browser type, device information, and how you interact with our site, gathered through cookies and similar technologies

  • Correspondence: any information you provide when contacting our customer service team

We do not collect any special category data (such as health information) as part of normal use of our site. We do not access, read, or store the personal content that customers write inside their journals — this remains a private, physical product.

2. How We Collect Your Data

We collect data when you:

  • Browse our website

  • Create an account

  • Place an order at checkout

  • Sign up to our email newsletter

  • Leave a product review

  • Contact our customer service team

  • Interact with our marketing (e.g. clicking a link in an email or advert)

3. How We Use Your Data, and Our Legal Basis

Purpose

Legal basis

Processing and fulfilling your order, including sharing your address with our delivery partners

Performance of a contract

Responding to customer service enquiries

Performance of a contract / legitimate interest

Sending order confirmations, shipping updates, and returns correspondence

Performance of a contract

Sending marketing emails about new products, offers, or restocks

Consent (you can withdraw this at any time)

Showing you relevant adverts on platforms such as Meta, Google, and TikTok

Consent (via cookie preferences)

Understanding how visitors use our site, via Google Analytics

Consent (via cookie preferences)

Preventing fraud and protecting our business

Legitimate interest

Complying with our legal and tax obligations

Legal obligation
4. Who We Share Your Data With

We only share personal data with trusted third parties who help us run our business, and only to the extent necessary for them to provide their service:

  • Shopify — our e-commerce platform and payment processor (Shopify Payments), which hosts our store and processes transactions

  • Cloud9 Fulfilment Ltd — our UK fulfilment partner (Unit 3-4 Parkway Link, Kettlebridge Road, Sheffield, S9 3AJ), who receive your name and delivery address in order to pack and dispatch your order

  • Royal Mail — our delivery couriers, who receive your name and delivery address in order to deliver your order

  • Mailchimp — our email marketing platform, used if you sign up to our newsletter

  • Judge.me — our product reviews platform, used to collect and display customer reviews

  • Meta, Google, and TikTok — for advertising and analytics purposes (Meta Pixel, Google Analytics, Google Ads, TikTok Pixel), where you have consented to non-essential cookies

We never sell your personal data to third parties.

5. International Data Transfers

Some of the third parties listed above (including Meta, Google, TikTok, and Mailchimp) may store or process data outside the UK or European Economic Area (EEA), for example in the United States. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, as required under UK GDPR.

6. Cookies

Our website uses cookies and similar technologies to make the site function, understand how it's used, and show relevant advertising. These fall into the following categories:

  • Strictly necessary cookies — required for the site and checkout to function (always on)

  • Analytics cookies — help us understand site usage (e.g. Google Analytics)

  • Marketing cookies — used to personalise adverts and measure their effectiveness (e.g. Meta Pixel, TikTok Pixel, Google Ads)

You will be asked to give your consent to analytics and marketing cookies when you first visit our site, and you can change your preferences at any time via cookie settings link.

7. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes it was collected:

  • Order and transaction data: retained for 6 years to meet our statutory tax and accounting obligations

  • Marketing data: retained until you unsubscribe or withdraw consent

  • Customer service correspondence: retained for as long as reasonably necessary to resolve your query and for a reasonable period afterwards

  • Account data: retained for as long as your account remains active

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Ask us to correct inaccurate data

  • Ask us to delete your data, in certain circumstances

  • Ask us to restrict how we use your data

  • Receive your data in a portable format

  • Object to certain processing, including direct marketing

  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at hello@thestoryforyou.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

9. Children's Privacy

Our website and products are intended for purchase by adults aged 18 and over. We do not knowingly collect personal data from children.

10. Data Security

We use appropriate technical and organisational measures to protect your personal data, and we rely on reputable, security-vetted platforms (including Shopify) to process payments and store data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Mic Brands Ltd (trading as The Story For You) 3 Carrview Avenue, Doncaster, DN4 8AY Email: hello@thestoryforyou.com